FOUR INFORMATION ROLES
Setup–Development–Turn–Close guide
Setup establishes only the supplied audience and usage context. Development adds product action and the verbatim approved selling point. Turn changes situation, recognition, decision, or behavioral choice—never product effect. Close uses a recognizable product packshot and explicit CTA. All four roles draw from one confirmed brief. Beat overrides are prompt material for one whole-image generation, not separate assets, selectable regions, or editing canvases. Setup and Turn never receive readable-text locations; only Development and Close may use whitelisted text in fixed positions.
FOUR INFORMATION ROLES
The four-beat structure starts with a confirmed brief
This is a narrative-structure reference, not a second four-panel ad task page. Confirm the brief in the existing workflow first; this guide only explains how to allocate already supplied information across four panels.- The confirmed brief remains the source for product name, appearance, verbatim approved selling point, audience and usage context, plus any supplied brand, CTA, and exclusions.
- The four roles may select, order, or omit supplied information. They cannot add product facts, claim support, audience outcomes, or material rights.
- When relevant brief information changes, reassess all four roles and beat-copy overrides before generation or human review.
FOUR INFORMATION ROLES
Four information roles, read from top left to bottom right
Studio uses the fixed labels Setup, Development, Turn, and Close and reads the complete image from top left to bottom right. Each position answers a different information question but is not a separate asset or interactive region.Setup | Who, where, and what need?
Establish the person, moment, and concrete need using only the supplied audience and usage context. Do not preview product effect or invent another problem or audience.
Development | How does the product enter?
Show the supplied product action and, when needed, the verbatim approved selling point. Do not add a stronger benefit, comparison, reaction, or result.
Turn | What choice changes?
Change situation, recognition, decision, or behavioral choice only within the brief. Product effect cannot cause the Turn, and a depicted reaction cannot become a new claim.
Close | What should remain and happen next?
End with one recognizable product packshot and an explicit CTA. Do not append a new selling point, guarantee, authority signal, or publication promise.
FOUR INFORMATION ROLES
Beat prompt material does not create an independent editing region
Each optional override stores prompt material before one whole-image generation. When blank, the system still organizes that position from the confirmed brief and its default role. When filled, it constrains the matching position without modifying the brief or creating a selectable, editable, or downloadable panel asset. Setup and Turn remain free of readable text; only Development and Close may render fixed whitelisted text in image positions.Setup copy override
The Setup override stores visual and narrative direction for Panel 1, never on-image copy. Panel 1 must contain no readable text and may not imply an outcome.
Development copy override
The Development override stores product-action and presentation direction for Panel 2. Its clean editorial zone may use only the complete product name and verbatim approved selling point; an arbitrary override cannot expand that whitelist.
Turn copy override
The Turn override stores visual and narrative direction for Panel 3's change in situation, recognition, decision, or behavioral choice. Panel 3 must contain no readable text and cannot attribute the change to product effect.
Close copy override
The Close override stores packshot and action-closing direction for Panel 4. Its clean editorial zone may use only the complete product name and explicit CTA; an arbitrary override cannot become a new selling point or guarantee.
FOUR INFORMATION ROLES
What this structure explicitly does not guarantee
The four information roles bound how supplied input is organized. They are not fact verification, a review decision, or a delivery promise.- They do not guarantee generated text, product appearance, characters, sequence, or layout will follow the four roles accurately; every result still needs checks at four positions inside the complete image and whole-image approval.
- They do not verify product facts, claim support, material rights, legal requirements, or current channel rules in the brief.
- They do not mean a draft is approved, delivery-ready, uploaded, published, or placed as an ad, and they start none of those actions automatically.
- They do not predict views, clicks, conversion, sales, ranking, or any other performance.