Start here · 3 min read
Creative guides
The art of
four-panel ads.
From the first idea to the final detail. A few useful ways to give your product a visual voice.
Find your starting pointThe field notes
Find your starting point
How to write a four-panel product ad brief
Turn a product, a benefit and a real-life moment into a clear creative brief. Includes a natural-language example you can adapt in Panelly Studio.
Read the guideGive your four-panel ad a clear visual structure
Plan four distinct visual jobs: catch attention, show a benefit, put the product in use and invite the next step. Includes a worked coffee-ad example.
Read the guide
Create a four-panel ad or reuse video frames?
Choose between generating a new four-panel product ad and arranging stills from an existing video. Compare source material, creative control and the final output.
Read the guideKeep product claims consistent across four panels
Separate product facts from creative direction and keep copy consistent across a four-panel ad. Includes focused wording examples and clear revision requests.
Read the guideWhat to check before publishing an AI product ad
A practical final check for product appearance, ad copy, reading order and image detail. Learn how to request a focused revision and download your four-panel ad.
Read the guideFrom reading to making
Read a little. Make something.
Each guide helps with a practical creative decision. For more product ideas and examples, explore the Journal.
JournalA few useful answers
Which guide should I start with?
Start with the brief guide for your first ad. If the idea is already clear, move to composition. If you have a result, use the final-look guide.
Do I need an account to read the guides?
No. Guides and Journal articles are public. Sign in when you are ready to create in Studio.
What are these guides for?
They focus on static four-panel product ads: describing the idea, organising the image, keeping copy accurate and refining the result.