A practical starting point

Advertising creative brief template

Turn your product facts, audience and visual direction into a brief you can use. Fill the fields, check what is missing, then copy or download an editable brief and four-panel ad request.

No account neededYour inputs stay in this pageDownload the blank template

02 / Your working brief

Review. Edit. Take it with you.

The template organizes your text without adding facts. You can edit the result below before copying or downloading it.

Fields to consider

Add the actual product and variant.
Describe an audience situation, or choose a product-only treatment.
Choose a visual direction for the first draft.
Supply action wording if the ad needs a call to action.

Editable brief and Studio request

# Product advertising creative brief

Product: [Not supplied — complete if needed]
Goal: Product discovery
Audience and situation: [Not supplied — complete if needed]
Approved message: None supplied. Use product-only visuals; do not invent a benefit.
Visual direction: [Not supplied — complete if needed]
Reference notes: [Not supplied — complete if needed]
Call to action: None supplied. Do not invent action wording or contact details.
Offer: Not requested for this brief.
Deadline: Not requested for this brief.
Do not add: Unconfirmed product benefits, offers, prices, deadlines, contact details or performance claims.
Deliverable: One complete static 2×2 four-panel image; 1:1 overall aspect ratio.

## Request to adapt in Panelly Studio

Create one complete static 2×2 four-panel product ad for [the actual product — add before generation].
Advertising goal: Product discovery. Overall aspect ratio: 1:1.
No audience situation is supplied. Use a product-led treatment without invented customer claims.
No approved benefit is supplied. Do not invent one.
Propose a simple product-led visual direction.
Use only product appearance details supported by the reference actually attached in Studio.
No final action wording is supplied. Do not invent contact details, offers or a CTA.
Do not invent product benefits, prices, offers or performance claims.
Give the four positions distinct jobs: establish the situation, introduce the product, show a supported message or visible detail, then close with the product and any supplied action.
The result is one image, not four independently editable files or a finished video.
Ignore incomplete bracketed fields; do not fill missing facts by guessing.

## Review before using the result

- Replace incomplete fields and confirm the facts with your business.
- Attach the actual product reference in Studio; this brief contains notes only.
- Inspect product appearance, visible text, offer details and action wording.
- A completed template does not verify claims or guarantee generation accuracy.

Ready to make the image?

Copy your request, open Studio and paste it into the conversation. Attach your product photo there. Opening Studio does not transfer this text automatically.

Open Panelly Studio

From blank fields to a useful request

Know what to put in the brief.

This tool formats the information you enter. It does not generate ideas with AI, verify product claims, inspect references or create an image. The request is for one complete static four-panel image.

Which facts do you need?The product-ad brief checklist What does a filled brief look like?Discovery, promotion and inquiry examples How does the brief become an image?The static four-panel workflow

Advertising creative brief template

Put the facts in place.

Review. Edit. Take it with you.

Fields to consider

Ready to make the image?

Know what to put in the brief.