Creative practice
GPT-6 Astra Ad Creative: Turn Three Ideas into One Four-Panel Brief
Compare three visible ad ideas, choose one for a concrete reason, then turn it into four frames and a complete Panelly brief. Includes a fictional desk-organizer example.
Make it with Panelly
Turn inspiration into your next product ad
Bring a product image and an idea. Create a four-panel ad, a coordinated asset set, or a video with Panelly.
Create with Panelly Edit the brief before you generate.
Ask GPT-6 Astra for three different things the viewer could see happen, then choose one and write its four frames. “Premium,” “playful” and “minimal” describe treatments; they can all decorate the same idea. A useful concept changes how the product's benefit becomes visible.
Here is a worked fictional example: Fold, a desk organizer with three compartments and one removable divider, for people who use the same small desk for work and drawing. The exercise ends with a brief you can adapt, not a claim that any concept has won an advertising test.
Start with three events, not three adjectives
| Direction | Opening image | What the product does |
|---|---|---|
| One desk, two modes | Work supplies on a shared desk; drawing tools waiting beside them | The divider is removed to rearrange the contents |
| Show the removable part | A close view of a hand lifting the divider | The mechanism itself explains the feature |
| Give the small things a place | Clips, pencils and erasers form three loose groups | The compartments make the grouping visible |
Use this quick check: hide the headlines. Can you still tell the three directions apart? If all three show the organizer on a nice desk with different colors, ask for a different event before changing the typography.
A prompt that asks for choices you can compare
Develop three four-panel ad concepts for Fold, a fictional desk organizer.
Facts: three compartments and one removable divider.
Audience: people using one small desk for work and drawing.
For each concept, give its opening image, the product action, four connected frames and a short CTA.
Keep the product and audience fixed. Make the visible events different, not just the wording or art style.
Include one close-up that makes the removable divider understandable.
If an idea needs an unseen product detail, identify the reference image it would require.
Do not invent performance claims or predict which concept will sell more.If you need help assembling the underlying product facts first, use the Astra brief tutorial. For this exercise, those facts are already settled; the decision is what the ad will show.
Choose a direction for a concrete reason
Suppose the only references show the organizer from the front and above, with the divider both fitted and removed. Choose “one desk, two modes” because these views can show the change from work supplies to drawing tools without inventing a hidden mechanism.
Reject a proposed “seconds to a perfectly organized life” version: the supplied facts do not establish a time saving. Also reject four nearly identical beauty shots: they show the finish but leave the removable divider unexplained. This narrows the brief on visible evidence, without assigning made-up creative scores.
Write the selected four frames
| Frame | Composition and action | Detail to inspect |
|---|---|---|
| 1 | Three-quarter desk view: work supplies in Fold, drawing tools beside it | The organizer is visible in the opening |
| 2 | Closer view: a hand lifts the divider; keep its fitting visible | A viewer can see which part moves |
| 3 | Return to the first camera angle; drawing tools now occupy the organizer | The product and desk still match frame 1 |
| 4 | Clear product view with “Make room for the next thing” and “Explore Fold” | Product, headline and CTA share the finished image |
The reference must support how the divider fits. If it does not, get a clearer photograph or change the second frame. A more elaborate prompt cannot supply an unknown construction detail.
Take this brief into Panelly
Attach your actual references in Panelly Studio and replace the example facts and wording:
Use @image1 for Fold's exterior and @image2 for its removable divider.
Create one 3:4 four-panel ad about switching a small desk from work to drawing.
Frame 1: work supplies in the organizer, drawing tools beside it.
Frame 2: a close view of a hand lifting the divider, with the fitting visible.
Frame 3: the same desk and camera angle as frame 1, now with drawing tools in Fold.
Frame 4: a clear product view with “Make room for the next thing” and “Explore Fold”.
Keep the product shape, three compartments, finish and proportions consistent.
Use soft window light and a quiet desk background. Generate the headline and CTA within the complete ad.If the second frame hides the fitting, follow up with: “In frame 2, move the hand so the divider's fitting is visible. Keep the work-to-drawing sequence, organizer and closing wording.” Compare the whole new image with the previous version, including frames that were already right.
What to test after the creative review
Keep the chosen concept and its brief together. If you later compare concepts in a campaign, record what actually changed and keep audience, offer and placement comparable where possible. The creative-testing guide covers that separate step. Clarity in a review is a reason to produce an idea, not proof of higher sales.
Two common sticking points
All three suggestions still look alike. What should I ask next?
Name the repetition: “All three open with a tidy desk. Give me one opening that demonstrates the removable divider immediately. Keep the same product facts.” That gives the next attempt a specific job.
Do I need Astra connected inside Panelly?
No. You can plan externally and paste the selected brief into Studio, or describe the direction directly in the conversation. Keep the headline and CTA in the generated image; a separate text-layer workflow is optional, not a prerequisite.
